Premium Innovation for Revenue and Profit Growth
The goal of Lidskoe’’s long-term vision is to premiumize the brand portfolio through successful and profitable innovations. The beer market is stagnating due to the economic recession and covid, while the premium segment at affordable prices is growing. However, the company itself does not have strong enough recognizable premium brands and is associated with popular, but not premium, products. Challenge: Find growth ideas and platforms in a declining market for profitable growth and increase market position.