Consulting

How can I help your business bloom?

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My consulting practice has a solid background because of I am a seasoned, high-performing commercial leader with 20+ years of multi-country and multi-industry experience in commercial strategies, brand and portfolio management, integrated marketing campaigns, digital marketing & e-commerce, trade marketing, innovation, sales, business development in FMCG companies.

As a part of the leadership team I managed overall business transformation which led to business restoration to the top and bottom-line growth: significant market gain, double-digit revenue increase, and a threefold increase of profit. I am highly experienced in P&L management as well as in Brand Equity, Strategic direction, Innovation, Communication, Sales, Professional coaching and Organizational effectiveness roles, having strong business competencies – both strategic and operational.

My consulting practice has a solid background because of I am a seasoned, high-performing commercial leader with 20+ years of multi-country and multi-industry experience in commercial strategies, brand and portfolio management, integrated marketing campaigns, digital marketing & e-commerce, trade marketing, innovation, sales, business development in FMCG companies.

As a part of the leadership team I managed overall business transformation which led to business restoration to the top and bottom-line growth: significant market gain, double-digit revenue increase, and a threefold increase of profit. I am highly experienced in P&L management as well as in Brand Equity, Strategic direction, Innovation, Communication, Sales, Professional coaching and Organizational effectiveness roles, having strong business competencies – both strategic and operational.

Business consulting

Consulting contract - Nadia Deshkovets

Business consulting with me provides practical advice on:

  • Business and marketing strategies for middle and large size businesses,
  • Long term business development opportunities for top and bottom lines growth,
  • Winning branding and product portfolio architecture,
  • Brand management goals and KPIs, communication strategies and innovations,
  • Leadership and team development and Organizational effectiveness projects

My principle of work is a holistic view of your business, a comprehensive audit for identifying areas for development and close collaboration with internal teams to execute prioritized ideas.

My clients are companies with revenues of hundreds of millions of dollars all over the world specialized in consumer goods (FMCG). I have a proven track record in leading teams and delivering constant results working both in mature and highly established and emerging markets in Asia (Vietnam, Kazakhstan) and Eastern Europe & Baltics (Belarus, Latvia, Ukraine).

Consulting contract - Nadia Deshkovets

Business consulting with me provides practical advice on:

  • Business and marketing strategies for middle and large size businesses,
  • Long term business development opportunities for top and bottom lines growth,
  • Winning branding and product portfolio architecture,
  • Brand management goals and KPIs, communication strategies and innovations,
  • Leadership and team development and Organizational effectiveness projects

My principle of work is a holistic view of your business, a comprehensive audit for identifying areas for development and close collaboration with internal teams to execute prioritized ideas.

My clients are companies with revenues of hundreds of millions of dollars all over the world specialized in consumer goods (FMCG). I have a proven track record in leading teams and delivering constant results working both in mature and highly established and emerging markets in Asia (Vietnam, Kazakhstan) and Eastern Europe & Baltics (Belarus, Latvia, Ukraine).

Consulting includes

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An initial strategy session, in person or online, where we will develop a strategic action plan for you based on your priorities and financial goals. This can include honing positioning, identifying a niche, ideas for innovations to increase revenue, a business plan for increasing sales, discussing a strategy to grow a customer base, preparing a marketing communication brief, developing a clear vision of your team, their responsibilities and interactions.

Plus: every two weeks for 6 months we will have a scheduled one hour call. You will have your homework and will be held accountable for your progress towards the milestones that we have charted.

At each call, we will analyze, discuss the questions or problems that have arisen and clarify your action plan that will help you achieve success. You will receive a strategic vision, a concrete action plan, a clear focus on the most important things and tools for influencing the business.

Work With Me

An initial strategy session, in person or online, where we will develop a strategic action plan for you based on your priorities and financial goals. This can include honing positioning, identifying a niche, ideas for innovations to increase revenue, a business plan for increasing sales, discussing a strategy to grow a customer base, preparing a marketing communication brief, developing a clear vision of your team, their responsibilities and interactions.

Plus: every two weeks for 6 months we will have a scheduled one hour call. You will have your homework and will be held accountable for your progress towards the milestones that we have charted.

At each call, we will analyze, discuss the questions or problems that have arisen and clarify your action plan that will help you achieve success. You will receive a strategic vision, a concrete action plan, a clear focus on the most important things and tools for influencing the business.

Work With Me
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Cases

Through my career I achieved results via premiumization, defining and executing winning commercial strategies in the markets with various route-to-market models (direct sales and distribution network, various channel mix), building up winning brands and successful innovation, leading high-performing cross-functional teams.

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Premium Innovation for Revenue and Profit Growth

The goal of Lidskoe’’s long-term vision is to premiumize the brand portfolio through successful and profitable innovations. The beer market is stagnating due to the economic recession and covid, while the premium segment at affordable prices is growing. However, the company itself does not have strong enough recognizable premium brands and is associated with popular, but not premium, products. Challenge: Find growth ideas and platforms in a declining market for profitable growth and increase market position.

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“The Champions” Project: building a personnel efficiency cycle through the KPIs system and leadership competencies

In a large FMCG company, there was no clear and transparent performance management system, which included part of the achievement of results in terms of shared KPIs (shared KPIs) among top managers and teams, and part of the leadership competencies associated with the vision of the company.

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HUDA Rebranding and market expansion in Vietnam

Problem: Huda, Carlsberg’s main local beer brand, which has a large market share in major parts of the Vietnamese market (Asia’s No 3 beer market after China and Japan) had to be updated to strengthen it’s positions in competition.

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Strategic sessions in the company to develop and implement a long-term strategy

Lidskoe is the leader of the beverage market in Belarus, in the face of declining markets and increasing competition, there is a need to formulate an inspiring and clear development strategy for the entire company for 5 years for long-term growth in revenue and profitability.

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