How can I help your business bloom?
My consulting practice has a solid background because of I am a seasoned, high-performing commercial leader with 20+ years of multi-country and multi-industry experience in commercial strategies, brand and portfolio management, integrated marketing campaigns, digital marketing & e-commerce, trade marketing, innovation, sales, business development in FMCG companies.
As a part of the leadership team I managed overall business transformation which led to business restoration to the top and bottom-line growth: significant market gain, double-digit revenue increase, and a threefold increase of profit. I am highly experienced in P&L management as well as in Brand Equity, Strategic direction, Innovation, Communication, Sales, Professional coaching and Organizational effectiveness roles, having strong business competencies – both strategic and operational.
My consulting practice has a solid background because of I am a seasoned, high-performing commercial leader with 20+ years of multi-country and multi-industry experience in commercial strategies, brand and portfolio management, integrated marketing campaigns, digital marketing & e-commerce, trade marketing, innovation, sales, business development in FMCG companies.
Functional experience:
Business consulting with me provides practical advice on:
My principle of work is a holistic view of your business, a comprehensive audit for identifying areas for development and close collaboration with internal teams to execute prioritized ideas. I take a consumer centric, innovative, and integrated approach to commercial strategies and flawless execution in complex markets with cultural relevance. Develop and coach high-performing marketing/commercial teams and insights driven brand&channel marketing campaigns that build a strong portfolio and drive profitable and sustainable top and bottom line business growth.
My clients are companies with revenues of hundreds of millions of dollars all over the world specialized in consumer goods (FMCG, IT&Digital, Retail, Professional Services). I have a proven track record in leading teams and delivering constant results working both in mature and highly established and emerging markets in Asia (Vietnam, Kazakhstan), Eastern Europe & Baltics (Belarus, Latvia, Lithuania, Ukraine), Western Europe (Denmark).
Business consulting with me provides practical advice on:
My principle of work is a holistic view of your business, a comprehensive audit for identifying areas for development and close collaboration with internal teams to execute prioritized ideas. I take a consumer centric, innovative, and integrated approach to commercial strategies and flawless execution in complex markets with cultural relevance. Develop and coach high-performing marketing/commercial teams and insights driven brand&channel marketing campaigns that build a strong portfolio and drive profitable and sustainable top and bottom line business growth.
My clients are companies with revenues of hundreds of millions of dollars all over the world specialized in consumer goods (FMCG, IT&Digital, Retail, Professional Services). I have a proven track record in leading teams and delivering constant results working both in mature and highly established and emerging markets in Asia (Vietnam, Kazakhstan), Eastern Europe & Baltics (Belarus, Latvia, Lithuania, Ukraine), Western Europe (Denmark).
Through my career I achieved results via premiumization, defining and executing winning commercial strategies in the markets with various route-to-market models (direct sales and distribution network, various channel mix), building up winning brands and successful innovation, leading high-performing cross-functional teams.
The goal of Lidskoe’’s long-term vision is to premiumize the brand portfolio through successful and profitable innovations. The beer market is stagnating due to the economic recession and covid, while the premium segment at affordable prices is growing. However, the company itself does not have strong enough recognizable premium brands ...
In a large FMCG company, there was no clear and transparent performance management system, which included part of the achievement of results in terms of shared KPIs (shared KPIs) among top managers and teams, and part of the leadership competencies associated with the vision of the company.
Problem: Huda, Carlsberg's main local beer brand, which has a large market share in major parts of the Vietnamese market (Asia's No 3 beer market after China and Japan) had to be updated to strengthen it’s positions in competition.
Lidskoe is the leader of the beverage market in Belarus, in the face of declining markets and increasing competition, there is a need to formulate an inspiring and clear development strategy for the entire company for 5 years for long-term growth in revenue and profitability.
“Nadia’s contributions extended well beyond the business plan. Her remarkable skill set and dedication to her role made a substantial impact on the organization’s performance.
Some of her key accomplishments include: the development and execution of a transformative commercial strategy achieving record-breaking topline growth results; overseeing brand transformation across 11 categories, which resulted in remarkable market share growth and premiumization; Nadia’s expertise in defining and implementing Value Management strategies was invaluable. Initiatives in Portfolio and Innovation not only resulted in a remarkable increase in Net Sales but also delivered a significant margin improvement.
Nadia possesses the innovation, strategic thinking, and unwavering commitment that had a profound influence on our organization’s achievements.”
“Working with Nadia as our Marketing Director was an absolute blast! She’s got this amazing knack for thinking outside the box and tackling complex challenges with creativity and strategic finesse. But what really sets her apart is her natural leadership and her willingness to share her knowledge and experience – which, let me tell you, is worth its weight in gold.
Whether it was during brainstorming sessions or training workshops she led, Nadia always knew how to keep the vibe positive and the energy levels high. Her ability to manage everyone’s attention and productivity was seriously impressive. “
“I have had the pleasure of working with Nadia as a strategic marketing consultant in the turnaround project of Bryggeriet Vestfyen. She has primarily supported the organization and me in developing the strategic marketing platform for both beers and soft drinks.
The work have been covering category strategies, brand and portfolio strategy.
She has also participated in ad hoc projects of OLVI Group’s must-win battles with strong NRM competencies and skills.
I can recommend Nadia to any organization that needs world-class business development skills at the executive level.”
“I wholeheartedly recommend her for her exceptional expertise in business strategy, brand and portfolio management, and marketing communications…Nadia brings a unique blend of strategic thinking and creative flair to every challenge, demonstrating a deep understanding of market dynamics…”
“She has always demonstrated an inspired and inspiring approach to collaboration, high leadership competencies, unique abilities to lead the team through a constructive conflict, she has never traded short-term comfort for long term result while building the strategy. She is open-minded and able to run changes, set up processes and ambitious targets and deliver results…”
“I am proud to have worked with Nadia for strategy development… Nadia’s work was particularly insightful, pragmatic and implementable. She was always professional, calm and helpful under what was extensive pressure. She’s golden.”
“Nadia can see clear linkages between the competitive edge of the organization with its ability to align strategy and culture. She takes lead in driving the agenda, bringing stakeholders together and is a thought leader. She is able to bring in innovative and design thinking in her approach to solving problems and challenging the status quo. Nadia’s ability to see the 30000 feet as well as the detailed view is phenomenal. She is absolutely clear in her vision and driven to make a difference.”
“Her diverse knowledge and international experiences have contributed to the development of mindsets across our Group. Her complex approach to shaping the product and brand portfolio and aligning it with the overall corporate development strategy is, in short, where Nadia can undoubtedly be of great help.”
“Nadia led the Company strategy development process and was deeply involved in it execution resulted in outstanding market share growth and amazing financial result achieved in very strong collaboration with management team.”
“Nadezhda’s knowledge, experience and ability to work can hardly be overestimated. Everything she does exceeds all expectations.
I can confidently recommend Nadezhda to anyone who needs a breakthrough in their business.”
