Commercial Strategy and Planning Bootcamp
- A pre-engagement call with sales and marketing to customize the project to your specific needs;
- 3 days of live sessions;
- Pricing starts at €4650 for the entire group.
Problem
Low profits and slow growth are a death sentence for any business. When tactics lack strategy, the sales and marketing departments live day to day. Take your team through the “Bootcamp: Commercial Strategy and Planning” and shift your business from “autopilot” mode to high business-speed mode with alignment.
Objective
This training is ideal for Marketing and Sales professionals seeking to enhance their skills in developing integrated commercial plans. It is recommended for teams looking to drive brand success through cohesive, cross-functional strategies and effective execution.
Skills
Commercial acumen, Marketing skills, Strategic thinking, Creativity&Innovation, Cost management, Revenue management.
Result
Workshop equips Marketing and Sales teams with the expertise to develop integrated commercial plans for brands, channels and customers, spanning long-term brands’ strategies and short-term tactical execution while aligning with Business Cycle planning and S&OP processes.
By the end of the workshop, sales and marketing teams will develop actionable 18-month tactical plans to achieve immediate objectives yet establish strategic directions for long-term growth. It will foster cross-functional collaboration, establish priorities and KPIs, align budget allocation and streamline processes for successful innovation launches and market presence gain.